Imprint
Concept, Web Design & Production
Hotel Goldener Berg
Oberlech 117
A-6764 Oberlech am Arlberg
Tel: +43 (0)5583/22050
Fax: +43 (0)5583/2505-13
E-mail: info@goldenerberg.at
www.goldenerberg.at
Firmenname: Pfefferkorn Gesellschaft mbH & Co
Firmenbuchnummer: 12538p
Firmengericht: Landesgericht Feldkirch
Behörde gem. ECG (E-Commerce Gesetz): Bezirkshauptmannschaft Bludenz
This website was created by ncm.at, the specialist web agency for successful websites within the tourism industry. Concept, production and online marketing work together as the successful logic of website, marketing and control convert website visitors into hotel guests. The website communicates three things: Information, emotion and a call to action. Combined with a user-friendly web design and in line with the Google webmaster guidelines, the websites turn into the ideal base for successful online marketing and search engine optimisation.
CheckEffekt Tracking and Marketing
CheckEffect is the perfect tool for successful online marketing within the tourism industry. It has been developed by tourism experts and tailored to the exact needs of the tourism industry. CheckEffekt collects information about the visitors of and their behaviour on the website. In contrast to normal website statistics programmes, using CheckEffekt tourism-related businesses can create exact reports about search terms, search engines and cost-usage ratios from individual online advertising campaigns and pay per click campaigns. CheckEffekt shows the data in the form of graphics and compares it anonymously to data from websites of similar hotel clients. CheckEffekt users can track visitors from the point they enter the site until they send a room request or an enquiry via the Pathfinder function. It is then possible to create individually-tailored package deals for potential clients.
Online Marketing
The website of is supported by the online marketing team at ncm.at and is constantly being further developed. If necessary, online advertising campaigns such as Google adwords are used to support the web marketing strategy. The website itself is the best basis for successful online marketing, since it was created according the Google webmaster guidelines and has been optimised for search engines. The website content is constantly updated to fulfil the latest needs of the user by professional content editors. This guarantees that the site is found by the search engines and can be read and interpreted.